Artesano’s thick and fluffy bread is perfectly crafted to hold up to your gooey, golden grilled cheeses and juicy chicken sandwiches. But the brand itself wasn’t living up to the hype. So, we gave it a refresh. We leaned into melty, indulgent vibes that formed the new brand campaign: “We’re Made for This.” For the design, I selected a font and colors to match the deliciously drippy and top-quality sandwiches that Artesano bread is made for.

Copywriter: Matt Dudek VP ECD: Katryna Ross