Artesano’s thick and fluffy bread is perfectly crafted to hold up to your gooey, golden grilled cheeses and juicy chicken sandwiches. But the brand itself wasn’t living up to the hype. So, we gave it a refresh. We leaned into melty, indulgent vibes that formed the new brand campaign: “We’re Made for This.” I led the visual aspects of the refresh, carefully selecting fonts and colors that match the deliciously drippy sandwiches, and going on-site to help direct photo and video shoots.

Copywriter: Matt Dudek VP ECD: Katryna Ross