Home’rista Campaign

What’s a Home’rista? It’s YOU in your “I can totally bring the coffeehouse vibes home and save bucks every cup” era. Danone’s wide range of cold brews, creamers, foams and flavors help you unlock your inner Home’rista and elevate your at-home cafe skills.

Won Best Full-Funnel Campaign at the 2026 Reggie Awards

Program Key Visuals

  • Spring Year 1

  • Fall

  • Seasonal

  • Spring Year 2

Influencer Program

Our custom influencer kit and delicious recipe content invited over 39 million impressions and a +$3 million incremental sales lift. We even partnered with Dan Pelosi to evolve the Home’rista campaign into Fall and bring the cozy, pumpkin vibes home.

Previous

Divorced, Beheaded, Died
Next

Walker's Shortbread Cookies Pitch