Too Good was launching a clean, natural coffee creamer with globally-inspired flavors. They needed a campaign that broke through the loud, artificially flavored noise of the creamer aisle and gave shoppers a refreshing new choice for their coffee.

Too Good & Co Spring Creamer Launch

I wanted to show consumers that this creamer tastes so good that it takes you out of your kitchen and into the lavender fields of France. The result? “Your Sweet Escape to Simple.” With mouth-watering appetite appeal, fragrant floral cues, and a minimal layout, you can practically taste the lavender and feel the incredible benefits of wholesome ingredients. Speaking of benefits, these are presented in cute luggage stickers to go with the travel aesthetic and create a system of fun, fresh graphics. Voila!

Previous
Previous

Dad Grass

Next
Next

Divorced, Beheaded, Died