Perioperative Centers of America (PCA) was launching a new platform to give pre-surgical patients and their caregivers the ability to create personal, high-level surgical risk assessments through an easy-to-use online portal.

We designed an ownable pitch deck and landing page to represent the human-centric platform by pulling organic shapes from their logo and sourcing friendly, diverse portrait photography that tells a story about strong, informed individuals. A carefully selected sans-serif font emphasizes the simplicity and uniqueness of the product.

Copywriter: Andy Arnold CDs: Bennett Holloway Smith and Steven Dewitt